From 21.11 – 24.11.2022 at De La Sól, the renowned German artist duo Juliana & Andrey Vrady led the workshop series Art & Science Workout, which consisted of 04 sessions, presenting topics and implementation steps that help artists and scientists complete a unique project combining creativity and technology.
At the first session: History & Best practices, the artist duo introduced inter-disciplinary approaches, basics, ideas and specific characteristics of interactive projects, including exhibitions, performances, and interactive and technology experiences,… To illustrate the presentation, the duo presented the audiences with impressive art – science projects such as how technology saw the human genetic code through the lens of arts in project DNA Blender, or the installation Reflections of OUBEY, where humans dialogued with technology and from that point, the artificial intelligence created works of art by reading and analysing emotions shown on human faces.
Juliana Vrady believes that multidisciplinary projects are born to enhance and promote creativity on digital platforms to connect cultures and countries through language, arts and new technology. As people who had experiences in a wide range of interdisciplinary projects, the duo recommended flexibility when combining elements from other fields into a project, and not using technology as a complete replacement for humans’ work and emotions.
The second session continued the workshop series, focusing on Finance and Collaboration. The duo introduced ways for artists and scientists to seek funding for projects, especially non-profit programmes. Juliana Vrady detailed the methods and steps to raise funds, as well as real-life experiences and examples of the duo in communication and collaboration in their previous projects. She emphasised that the marketing process for the industry of arts and culture combined with technology is very different from the usual marketing process for businesses. In response to the audience’s question about seeking funding, Juliana said those who have just begun a project should look for grants at the local level before submitting proposals to larger agencies.
The third session of the workshop series revolved around discussions on interdisciplinary Project Conceptualisation. Every art festival, project or presentation needs to go through 03 stages: financial preparation, logistics preparation and program implementation. With rich experiences in multiple interdisciplinary projects, Juliana and Andrey presented important steps and notes for the preparation and presentation stages. However, it is evident how the pandemic has changed the general landscape and affected the implementation of interdisciplinary projects. The facilitators’ advice for artists following interdisciplinary practices was to be flexible and calculate the project scale depending on the actual conditions. At the same time, as old formats evolved and new formats emerged, they also had predictions for trends in the coming years. Therefore, the duo said that investing in PR and communication for projects has become an extremely important factor.
The fourth session with the topic of Project Realisation was the finale of the workshop series Art & Science Workout by the German artist duo. At the event, Juliana Vrady outlined the three most important aspects of project logistics management, including project type, location and time. To illustrate the presentation, she took the example of the project Bangkok Information Cube in Bangkok, Thailand. Several important processes in project realisation such as managing technical equipment, creating checklists and setting the necessary milestones and deadlines were also discussed in detail.
At the conclusion of the workshop series, the emphasis was put on the importance of increasing the quality and scale of interdisciplinary projects to the development of Arts and Sciences. The duo said that artists are the bridge between scientists and the public. Thanks to the emergence of multidisciplinary projects, science is gradually becoming more artistic, and scientists and artists are able to make concepts and techniques, which are usually difficult to understand, more accessible to the public./