Vietnamese advertising on the global stage: Creating a distinct identity

The seminar “Vietnamese Advertising on the Global Stage: Creating a Distinct Identity” is hosted by RMIT with key industry leaders and professionals discuss and find ways on how to create a distinct identity for Vietnamese advertising on the global stage.

The seminar will take place over the course of one day and is divided into 03 sessions.

Session 1: from 10:00 to 11:30
Facilitator:
Dr. Soumik Parida, Senior Lecturer, Communication, School of Communication & Design, RMIT University

Speakers:
– Mr. Chris Catchpole – Chief Creative Officer of Rockstar,
– Mr. Lê Bá An Bình – Managing Director of Adtima,
– Mr. Tarun Dhawan – Managing Director of Moblaze.

Embracing Innovation and Technology: Explore how technological advancements are reshaping the advertising landscape. Highlight the importance of adopting cutting-edge technologies, digital platforms, and social media to reach a wider global audience.

Session 2: from 13:30 to 15:00
Facilitator:
Dr. Farida Kbar, Senior Program Manager, Professional Communication, RMIT University

Speakers:
– Mr. Livio Grossi – Group Executive Creative Director of Dentsu Redder/Dentsu Creative Vietnam,
– Mr. Indraneel Guha – Partner at Ki Saigon
– Mr. Jazz Tonna, Creative Director at Happiness Saigon
Nurturing Vietnam’s talents: Talent Development: Discuss the significance of nurturing local advertising talent and providing them with opportunities to grow in the global industry. Explore ways to encourage creativity and innovation among aspiring Vietnamese advertising professionals.

Session 3: from 15:00 to 16:30
Facilitator:
Dr. Soumik Parida, Senior Lecturer, Communication, School of Communication & Design, RMIT University

Speakers:
– Mr. Saby Mishra – Group CEO at Mullenlowe Mishra
– Mr. Loi Hoang Ung – P&G Vietnam Media | Brand eCommerce + Digital Transformation Leader 
– Mr. Sudarshan Saha – Managing Director at Essence Mediacom
Building Trust and Partnership: Fostering Strong Client-Agency Relationships in Advertising: Nurturing Lasting Partnerships for Ongoing Success. Explore strategies for cultivating long-term relationships between clients and agencies, emphasising the value of trust and commitment for continuous growth and success.